What is academic branding?
Branding means in business the way you shape people’s perception of your company. In the lives of academics branding is a new concept.
In branding you actively align your career goals with the right strategies for you to be seen and heard in your profession.
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While the market tendency is to focus on online presence, design, business cards and kits, we believe that academics require more comprehensive branding strategies to fast-track results and career satisfaction. Here you create a unified front that applies to each aspect of your career.
Your best version. Your golden thread.
Why do I need
branding?
Let’s go deeper. Being an academic is hard.
Long hours, little help, low pay, and first-class standards.
There is no such thing anymore as succeeding if you are good.
You can be great and be failing or not reaching your potential
because the environment is harsher than ever.
branding
(no, not just your H-index)
branding
Want to upgrade your career?
We provide training for PhD students/candidates & international laboratories that need to stand out in a research environment.
We bridge the best of academia and business whether you want to stay in academia or not.
Doctor Gabriela Daly
Created the academic branding academy blueprint
She is an academic – like you.
Also, an early career scholar with international experience
(9 countries, 5 continents, top institutions*), an academic ambassador for industry engagement, head of two small businesses, and her work received accolade in a prestigious international dissertation prize.
With this experience, she partnered with experts in different fields (from visual design to leadership) to bring you THE system for meaningful academic branding.
* FRANCE, UNITED KINGDOM, UNITED STATES, JAPAN, GERMANY, BRAZIL, THE REPUBLIC OF GUINEA, DENMARK, ITALY
École Normale Supérieure PSL, University of St Andrews, Harvard University, University of South Carolina, Kyoto University, Bielefeld University, Federal University of Rio de Janeiro, Bossou fieldstation, University of Copenhagen, Italian National Research Council.
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